Ruijie Networks Expands Into New Markets: Cybrey Brand Launch, APAC Summit, Smart Campus MOU & UAE Distribution Growth

Table of Contents

  1. Ruijie Launches Cybrey - A New AI-Native Brand for SMEs - at APAC Summit in Chongqing
  2. Ruijie Signs Smart Campus MOU With LLDIKTI IX Across Sulawesi, Indonesia
  3. Ruijie Publishes 2026 Networking Trend Report and AI Smart Campus Top Trends Report
  4. UAE Market Momentum: ICTECH Distribution Expands Ruijie Reach Across the Middle East and Africa
Asia-Pacific technology conference networking event

1. Ruijie Launches Cybrey - A New AI-Native Brand for SMEs - at APAC Summit in Chongqing

On April 24, 2026, Ruijie Networks held the 2026 SBG Asia-Pacific Channel Partner Summit in Chongqing under the theme "Evolution for Expansion." The event drew more than 500 channel partners from across core APAC markets including Indonesia, Vietnam, Thailand, the Philippines, Malaysia, Singapore, Australia, New Zealand, Hong Kong SAR, and Bangladesh.

The summit's headline announcement was the official launch of Cybrey, a new AI-native networking sub-brand targeting global small and medium enterprises. Built on the Cloud Edge Agentic Network (CEAN) architecture, Cybrey integrates five capability layers: ACN, SSE, AIOps, NOC, and UM. Its product lineup spans CF firewalls, CR gateways, CAP access points, CS switches, and Cybrey Cloud. According to Ruijie, Cybrey delivers 5x faster deployment, 80% lower configuration complexity, 90% remote issue resolution, and up to 50% lower total cost of ownership compared to conventional SME networking stacks.

The launch also saw hardware debuts alongside Cybrey: a Wi-Fi 7 ultra-low-temperature wall-mounted AP designed for cold-environment deployments, waterproof switches for outdoor and industrial settings, next-generation ES2 switches, and new ONT products for ISP partners. Dirk Yin, General Manager of Ruijie Networks APAC, presented the company's three-year regional growth review and forward expansion roadmap during the plenary session.

The Cybrey launch is strategically significant. Ruijie now operates a three-tier brand structure: Reyee for the SMB mass market, Cybrey for SMEs requiring more structured networking, and the Ruijie EBG line for large enterprises and data centers. This segmentation positions Ruijie to compete at every commercial scale without brand overlap.

2. Ruijie Signs Smart Campus MOU With LLDIKTI IX Across Sulawesi, Indonesia

On April 2, 2026, Ruijie Networks Indonesia and LLDIKTI Wilayah IX - the Indonesian government body overseeing higher education institutions across South Sulawesi, Southeast Sulawesi, and West Sulawesi - signed a formal Memorandum of Understanding in Makassar to establish a Smart Campus Co-Creation Alliance.

The agreement was signed by LLDIKTI IX head Andi Lukman and Ruijie Networks Indonesia General Manager Austin, with Ruijie CTO Steven and Telkom University IT Infrastructure Manager Widi Tri Yuwono also in attendance. The MOU formalises collaboration to help private universities in the region modernise their network infrastructure, deploy cloud-managed switching and wireless, implement secure authentication systems, and adopt Ruijie's education-focused scenario networking solutions.

The partnership directly references Telkom University as a live reference deployment, allowing LLDIKTI IX institutions to benchmark their own digital campus upgrade plans against a nationally recognised institution. LLDIKTI IX covers one of Indonesia's largest and most dispersed educational regions, meaning the MOU has potential to drive campus network rollouts across dozens of private universities over multiple years. For Ruijie, this is a repeatable model it has already applied in China: sign a government-level education partnership, then convert it into a rolling pipeline of campus network projects.

3. Ruijie Publishes 2026 Networking Trend Report and AI Smart Campus Top Trends Report

Ruijie Networks has released two new industry research publications listed on its global homepage: the 2026 Networking Trend Report and the 2026 AI Smart Campus Top Trends Report. Both documents are positioned as strategic reference resources for enterprise IT decision-makers and campus network planners.

The AI Smart Campus report focuses on how artificial intelligence is reshaping campus network design, from AI-driven wireless optimisation and automated fault detection to integrated IoT and smart building management. This aligns with Ruijie's recent MOU activity in Indonesia and its broader push to win large-scale campus network upgrade contracts across Southeast Asia, the Middle East, and Africa.

The Networking Trend Report covers the macro forces reshaping enterprise network procurement in 2026 - including the shift toward cloud-managed infrastructure, the rise of Wi-Fi 7, and the growing demand for all-optical campus solutions. Both reports serve a dual purpose: educating potential buyers while embedding Ruijie's product narrative into how the market frames its needs. An accompanying eBook, The Executive Guide to Wi-Fi 7 & Its Strategic Implications, was released simultaneously and targets C-suite and IT director audiences evaluating next-generation wireless investment decisions.

4. UAE Market Momentum: ICTECH Distribution Expands Ruijie Reach Across the Middle East and Africa

As of May 4, 2026, ICTECH Distribution - a B2B IT products distributor serving the UAE, Middle East, and Africa - published a detailed overview highlighting Ruijie Networks as a key product line within its portfolio. The piece reflects a growing commercial push to position Ruijie switches, routers, wireless access points, and cloud-managed networking solutions as a primary alternative to established Western brands for UAE enterprises undergoing digital infrastructure upgrades.

ICTECH's report emphasises three factors driving Ruijie adoption in the UAE: competitive pricing without compromising on enterprise performance, the ease of deployment via zero-touch provisioning and Ruijie Cloud, and strong alignment with the UAE's national digital transformation agenda. The distributor specifically highlights that Ruijie Cloud's centralised AI-driven management platform significantly reduces IT staffing overhead - a direct selling point for SMEs and mid-market companies that lack dedicated network operations teams.

This development follows the Saudi Arabia hiring announcements covered in last week's report and reinforces that Ruijie's Middle East strategy is advancing simultaneously on two tracks: building a direct enterprise sales force in Saudi Arabia while relying on established distributors like ICTECH and TeleNoc to scale product reach across the broader UAE, Bahrain, Qatar, and MEA corridor.

Summary

Between April 15 and May 5, 2026, Ruijie Networks executed on four distinct growth vectors: a brand-defining product launch (Cybrey), a strategic government education partnership in Indonesia, new thought-leadership publications reinforcing its AI campus positioning, and continued commercial expansion across the Middle East via UAE distribution channels. Together these moves confirm that Ruijie's global scale-up is no longer a single-region story - it is a coordinated, multi-market campaign.

To purchase Ruijie switches, routers, wireless APs, Cybrey SME networking solutions, and accessories - backed by CCIE, HCIE, and RCNP-certified engineers - visit Network-Switch.com, authorised global distributor for Ruijie Networks.

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